Privacy Policy
Essential Workers First (EWF)
A program of Armor Up America, Inc.
Effective Date: October 20, 2026
Last Updated: October 23, 2026
1. Introduction
Essential Workers First (EWF) is a program of Armor Up America, Inc. We are committed to protecting the privacy, confidentiality and personal information of everyone who uses our services.
In this policy, "Essential Workers First," "EWF," "we," "us" and "our" refer to Essential Workers First, operated by Armor Up America, Inc.
This policy applies to the EWF website (ewf.care), the EWF mobile app, and all EWF communications, support services and SMS/MMS messaging programs.
2. Information We Collect and How We Use It
We may collect personal information such as names, phone numbers, email addresses, service requests, communication preferences, and information you choose to submit through our website, app or programs.
We use this information to provide peer support services, coordinate peer advocacy, respond to inquiries, schedule callbacks, facilitate referrals, send communications you request, and support our operations.
3. SMS/MMS Communications
EWF may send SMS/MMS messages about:
• Peer advocacy and wellness support
• Requested callbacks and follow-up services
• Appointment and session confirmations and reminders
• Service-related notifications
• Responses to your inquiries and requests for help
• Administrative communications
You must give consent before receiving text messages from EWF.
Your consent applies only to the EWF messaging program and the types of messages you agreed to. Consent to receive EWF messages does not authorize messages from any other program operated by Armor Up America, Inc.
Message frequency varies. Message and data rates may apply.
Reply STOP to opt out at any time. Reply HELP for help. We will also honor other reasonable opt-out requests.
Consent to receive optional text messages is not a condition of using our services or purchasing anything.
4. Mobile Information Privacy
We do not share mobile information with third parties or affiliates for marketing or promotional purposes. Text message opt-in data and consent will not be shared with any third party for their own marketing.
Authorized service providers may process mobile information only to deliver communications and services on our behalf, under appropriate confidentiality and security obligations.
5. Confidentiality and Security
We understand that wellness, peer support and advocacy conversations are sensitive.
We keep reasonable safeguards in place to protect personal information and limit access to authorized personnel.
Confidentiality is subject to applicable law, including mandatory reporting and lawful disclosure requirements.
Standard SMS/MMS messages are not guaranteed to be encrypted or secure. Please do not send highly sensitive information by regular text message.
6. Information Retention
We keep personal information only as long as reasonably needed for service delivery, legitimate operations and legal requirements.
SMS consent records are kept for at least four years, or longer when required by law.
7. Your Privacy Rights and Communication Preferences
You may request access to, correction of, or deletion of your personal information, subject to applicable law.
You may withdraw consent for optional text messages at any time by replying STOP or by contacting us.
8. Emergency Disclaimer
EWF text messaging and peer support services are not for emergencies or immediate crisis response.
In an emergency, call 911. For mental health crisis support in the United States, call or text 988.
We cannot guarantee message delivery or response times.
9. Policy Updates
We may update this policy to reflect operational, technology or legal changes. Updates will be posted on this page with a new "Last Updated" date.
10. Contact Us
Essential Workers First
A program of Armor Up America, Inc.
Privacy questions and requests about communications can be sent to:
Email: contact@armorupamerica.com
Mailing Address:
Armor Up America, Inc.
7215 Bosque Blvd., Suite 204
Waco, TX 76710
24/7 Peer Line: +1 (564) 227-3872
